Creating Pivotal Seconds That Move Organisations.
We're an innovation consultancy for European category leaders,
deeply rooted in scientific method.
Trusted by 200+ Leading Companies
OUR WORLD
We believe every organisation has a pivotal moment — a second — where the right idea, executed with scientific rigour, transforms a category leader into something entirely new.
Since 2008, we've partnered with the largest European corporations to build strategic foresight, innovation capabilities, and new ventures.
ABOUT USOUR EXPERTISE
Three Dimensions
of Innovation
Trends
We map the macro forces that will reshape European industries over the next decade.
Capabilities
We build the organisational muscles that allow companies to act on trends systematically.
Services
The concrete engagement models through which we deliver strategic transformation.
LATEST CASES
Selected Work
2023 SUSTAINABILITY A global supplier of refractory products wanted to scale battery recycling and make circularity pay.
How a Refractory Leader Tripled its Recycling Rate
2022 STRATEGY Andritz ran many digital projects but lacked a single vision.
How Andritz Aligned Four Divisions on One Digital Roadmap
2022 DIGITALISATION BABLE Smart Cities wanted to grow faster. Its work was still tied to project fees.
How BABLE Is Reinventing How Smart Cities Develop New Solutions
2021 CULTURE Hansgrohe wanted employees who can spot digital trends and act on them.
How Hansgrohe Sparked a Method-Based Innovation Culture
PRODUCTS
What We Ship
Sold Out Merch
Canvas Tote
14oz waxed canvas with reinforced leather straps. Built to carry laptops, books, and a full day without complaint.
Beta Games
Drift Circuit
Arcade racing distilled to its purest form. Procedurally generated tracks, haptic feedback, and millisecond-perfect controls.
Live Apps
FocusFlow
A precision-engineered productivity timer built for deep work. Block distractions, protect attention, and ship what matters.
INSIGHTS
Latest Thinking
150+ Tools to Easily and Quickly Test Your Business Model
"Which tool do we need to test this business model?" This is the most frequently asked question since we started implementing innovative business model ideas with our clients. The answer? There is no perfect tool. The key is to select the one that best suits your needs.
Business Model Innovation Basics Series - Part 3: How to Create Successful Business Models
Understanding the steps for business model creation. Part three of our foundational series breaks down the concrete process of building and testing a business model from pattern selection to prototyping.
How to Train People in Innovation?
Training people to be innovative is not just about teaching a specific range of skills. It is far more complicated. Managers looking to create a high-performance and innovative team will also face several cultural challenges. Fortunately, there are also some strategies to overcome the obstacles and get some results in the midterm.
LET'S TALK